Starting a business is a big deal but people tend to think that as long as you have capital, you can do just about anything. The truth is that before you can invest so much as a dime in anything, you have a ton of research to do. You can not just take for granted that a company that's been around for over fifty years is bound to be successful.
One of the easiest ways to check if a business has been successful is to see if it's been growing in a bad economy. A business that does not hold out in tough times is not worth the investment. The whole point of owning your own business is to guarantee security in hard financial times.
Find a company that's still innovating and recreating itself. A company that is not adding anything new to its product line and has not done so in over a year might be in financial trouble. Companies that are constantly introducing new things and have new campaigns running for different season are the ones that are really growing.
The extent of the marketing campaign of a company will also identify whether or not it's a good franchise opportunity. Find the companies on social networks to see just how closely they penetrate their target market and whether or not they use every mass marketing channel there is.
Fresh fruit arrangements and fruit bouquets are one of the best franchise opportunities in USA and are an excellent example of a product that generates profits even in tough economic times.